Sell more by advertising through bol.com

by Sem Schukking

Posted on 16 August, 2020

Advertising on bol.com is a great way to get more eyes on your wonderful products, but how exactly does it work? And how can you use it in the best possible way so you don't waste money?

What do you get out of advertising through bol.com?

From my experience, you generate more sales on bol.com when you advertise. On the other hand, you pay for every click that takes place. It is very important to know if you are getting more money out of it than you are putting in.

By advertising, your products are displayed in 2 places:

1. In the rankings/listing page;

2. On product page of similar products.

What should you pay attention to?

There are a number of things to consider when advertising through bol.com. Do you decide how much money you want to spend on clicks and keywords (manual advertising) or do you outsource this to bol.com (automatic advertising)? And do you trust the software they offer that automatically advertises for you? This is a consideration you have to make for yourself. 

Below are a number of advantages per variant:

Automatic advertising: 

1. Turn on and don't look back, bol takes care of the ad(s) for you;
2. Requires little time and energy, everything is taken care of for you.

Manual advertising:
1. Decide which keywords you bid on;
2. Partition the system so that it works optimally for your product;
3. Advertise on keywords that are not heavily searched for, because of the low cost and potentially high return.

With both ways of advertising, you have to be careful that the ACOS (Advertising cost per sale) is higher than you want to spend per sale you make. If so, the ad is not right for you and you need to adjust it.

For additional information about advertising through Bol: partnerplatform.bol.com/help/adverteren-via-bol-com

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