Posted on 16 August, 2020
Advertising on bol.com is a great way to get more eyes on your wonderful products, but how exactly does it work? And how can you use it in the best possible way so you don't waste money?
What do you get out of advertising through bol.com?
From my experience, you generate more sales on bol.com when you advertise. On the other hand, you pay for every click that takes place. It is very important to know if you are getting more money out of it than you are putting in.
By advertising, your products are displayed in 2 places:
1. In the rankings/listing page;
2. On product page of similar products.
What should you pay attention to?
There are a number of things to consider when advertising through bol.com. Do you decide how much money you want to spend on clicks and keywords (manual advertising) or do you outsource this to bol.com (automatic advertising)? And do you trust the software they offer that automatically advertises for you? This is a consideration you have to make for yourself.
Below are a number of advantages per variant:
For additional information about advertising through Bol: partnerplatform.bol.com/help/adverteren-via-bol-com
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