by Jesse Vonk
Posted on August 10, 2023
One of the hardest challenges in marketplaces is achieving and maintaining profitability. This blog will address this challenge through a seven-step blueprint. By implementing this plan, you can establish a profitable business within marketplaces. Let's delve into the details:
Step 1: Analyze the profitability of all your products. Begin by ranking your products from the most profitable to the least profitable. Start optimizing the most profitable products first.
Step 2: Focus on the stock levels of your most profitable products. Prioritize products that have high stock levels (over 200 items) or products that can be restocked easily. Maintaining a good inventory is essential to retain the product's ranking and position.
Step 3: Analyze returns for your profitable products with a good stock level. Return reasons provide valuable insights that can be used to optimize your product listing.
Step 4: Analyze and act on conversion rates per product. As a rule of thumb, aim for a conversion rate of at least 5% (orders/visits). If a product's conversion rate falls below 5%, focus on optimizing the listing. Start with improving the pictures, video, text, reviews, and price in that order.
Step 5: Enhance the ranking of your products. Begin by optimizing the titles. Use terms that accurately describe your products, have a decent search volume, and face low competition. Additionally, research the terms used by related products to leverage relevant keywords. When your ranking goes up change the title to include search terms that have more traffic and competition. And add category names and event-specific terms to increase visibility, such as "Valentine's present for him."
Step 6: Once everything is in place, your products are ready to excel. Utilize Sponsored Products to increase visibility. This strategy will generate initial sales and kickstart the sales flywheel. When using Sponsored Products, make sure you A/B-test so you can pinpoint where you get the most out of every euro spent.
Step 7: Monitor the profitability of your products daily. This is a crucial element in the marketplaces area since there are many cost components that can fluctuate. Only by keeping a close eye on profitability are you able to develop a winning strategy for marketplaces.
This blueprint isn't just theory; it’s a strategy that numerous marketplace sellers have deployed to resounding success. Here's to your profitable journey on marketplaces!
For further insights or queries, feel free to connect with me at [email protected]. Wishing you every success!
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