A new kind of colleague

After clicking comes talking.

FiveX MCP connects AI assistants directly to your marketplace business. Instead of digging through dashboards, ask questions in plain language, then let AI work with your advertising, inventory, margins, content and reporting data—or take action through the APIs of your connected channels. FiveX handles the authentication and technical complexity, so your AI assistant can use the full capabilities of platforms like Meta, Google Ads, Amazon, bol, Kaufland, Otto, Shopify and more.

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Built for marketplace businesses selling on Amazon, bol, Kaufland, Otto and more.

Trusted by marketplace brands across the Netherlands and DACH.

The next wave

From software you operate to AI you collaborate with.

Business software has evolved from spreadsheets to dashboards. The next shift is conversational: AI that understands your business context and works with your data when you ask—or carries out approved work when you instruct it.

BEFORE

Spreadsheets

Export data, build formulas and search for answers manually.

NOW

Dashboards

Click through reports and filters to understand what happened.

AI colleagues

Give instructions in natural language and let AI answer questions or execute approved actions using your live marketplace data and connected platform APIs.

How it works

Your AI assistant, connected to your business.

FiveX MCP gives compatible AI assistants secure access to the marketplace context they need to help you make decisions and take action.

Connect your data

Link your marketplace accounts through FiveX and make your business context available through MCP.

Ask or instruct in plain language

Use your preferred AI assistant to ask questions or give instructions for your performance, products, campaigns or operations.

Get answers and execute actions

Receive insights grounded in your marketplace data and let your AI assistant carry out approved actions through your connected platform APIs.

What you can do

One conversation across your marketplace business.

FiveX MCP brings together the data and platform APIs your AI assistant needs to understand your business and get work done.

Advertising

Review campaign performance, identify trends, then create campaigns or adjust bids, budgets and targeting.

Inventory

Check stock levels, identify risks, then update inventory, synchronize stock and manage replenishment.

Margins

Explore profitability by product, marketplace or brand, then adjust pricing and marketplace settings.

Content

Evaluate listings, discover opportunities and update product content across connected channels.

Reporting

Turn business questions into clear answers and trigger follow-up actions without switching tools.

Marketplace channels

Work across Amazon, bol, Kaufland, Otto, Shopify and other supported platforms from one conversation, with AI able to read data and execute approved actions.

Beyond answers

From insight to action.

Most AI integrations stop at reading data. FiveX MCP gives AI assistants secure access to the APIs of your connected channels while FiveX handles authentication and connections. That means your AI assistant can use the full capabilities of platforms like Meta, Google Ads, Amazon, bol, Kaufland, Otto, Shopify and more—not just recommend what to do, but carry out approved actions.

Launch and optimize campaigns

Create Meta and Amazon campaigns, adjust Google Ads bids and budgets, and manage advertising directly through your connected platform APIs.

Manage inventory

Update inventory, synchronize stock and trigger operational workflows across your connected marketplaces.

Adjust pricing

Update prices and marketplace settings directly on your connected sales channels based on your instructions and business rules.

Update listings

Edit product listings, manage marketplace content and execute changes across Amazon, bol, Kaufland, Otto, Shopify and other connected platforms.

From the field

"For the first time, I could ask an AI about my marketplace business and get answers based on my actual numbers instead of exporting reports."

Mark Jansen Marketplace brand owner

FAQ

Questions about FiveX MCP

What is FiveX MCP?

FiveX MCP uses the Model Context Protocol to connect compatible AI assistants with your marketplace business data through FiveX, enabling conversations grounded in your real business context.

Which AI assistants can I use?

FiveX MCP is designed for AI assistants that support the Model Context Protocol, including Claude and other compatible clients as the ecosystem grows.

What can I do with my AI colleague?

You can ask questions about advertising performance, inventory, margins, product content, reporting and marketplace performance, or instruct your AI assistant to perform approved actions such as creating campaigns, adjusting bids, updating listings, managing inventory and more through your connected platform APIs.

Which APIs does my AI assistant get access to?

Your AI assistant gets secure access to the APIs of the channels you have connected in FiveX, including platforms such as Meta, Google Ads, Amazon, bol, Kaufland, Otto and Shopify. FiveX manages authentication and connections, allowing the AI assistant to use the available capabilities of those platform APIs based on your permissions.

Can AI actually take actions or just read data?

FiveX MCP supports both. Alongside secure access to your marketplace data, compatible AI assistants can perform approved actions through your connected platform APIs, including creating campaigns, adjusting bids and budgets, updating listings and pricing, managing inventory and executing operational workflows according to your permissions and configuration.

Is my business data secure?

Your marketplace data stays within the FiveX environment and is shared through authenticated connections. Access depends on your account permissions and configuration.

Do I still need the FiveX platform?

Yes. FiveX provides the marketplace data foundation, manages authentication to your connected channels and makes those connections securely available to compatible AI assistants through MCP.

How do I get started?

Create a free FiveX account, connect your marketplace data and follow the setup instructions for your supported AI assistant. You can also book a demo for guided onboarding.

Stop clicking. Start instructing.

Bring AI into your marketplace business with the context to understand your operation and secure access to the APIs of your connected channels. FiveX handles the connections so your AI assistant can take approved actions across your platforms.