Managed advertising

Put marketplace advertising specialists inside your growth rhythm.

FiveX manages retail media with the same margin, stock and performance context your cockpit already tracks - so campaign decisions stay tied to commercial outcomes.

Book an ads strategy call Compare the software hub

Ideal for teams that need marketplace ad momentum before they can hire or train a full in-house retail media team.

Managing 3.1M+ in monthly ad spend for ecommerce brands

  • Conair
  • Tefal
  • Bosch
  • Siemens
  • Nikon
  • Turtle Beach

You know marketplace ads can work for you. But so far, they just haven't.

You see competitors winning placements. You have put in the budget. But something always falls short, and profitable scale stays out of reach.

You're ready for retail media. Your team isn't.

Sponsored Products could work. But without marketplace time and expertise, it is hard to get bidding, structure and pacing right.

You can't keep up with listing content.

Titles, images and product detail fall to whoever is free. There is no room to test, iterate and convert the traffic you pay for.

You've hit a ceiling with sponsored ads.

You saw early wins, but TACOS climbed, placements slowed and scaling stopped feeling safe.

Your agency doesn't get marketplaces.

Generic paid playbooks miss bol.com rhythms, Amazon placements and the SKU margin context ecommerce brands need.

That's exactly where we come in.

FiveX handles the marketplace advertising work, so your team doesn't have to build a retail media operation from scratch.

Strategy

Turn your goals into a clear retail media plan.

We work with you to define marketplace priorities, SKU tiers, margin guardrails and budget pacing, so sponsored spend stays aligned with the commercial outcomes you defend in FiveX.

Includes:
  • Marketplace and channel mix planning
  • SKU tiering, margin floors and stock constraints
  • Budget allocation and TACOS targets
We finally had a plan that connected ad spend to SKU economics, not just placement screenshots.
Head of ecommerce European omnichannel brand
Execution

Keep campaigns moving with weekly marketplace-native optimisation.

Our specialists live inside bol.com and Amazon bidder UX, sculpting keywords, pacing budgets and shifting SKU cohorts with margin and stock context from your FiveX cockpit.

Includes:
  • Sponsored campaign setup and restructuring
  • Bid, budget and negative keyword hygiene
  • SKU cohort shifts and placement optimisation
Campaign work finally moved at marketplace speed, without our traders drowning in bidder screens.
Marketplace lead Home and living brand
Creative

Improve the listing behind the click, not only the campaign.

We connect advertising with search terms, titles, images and enriched content, so the traffic you pay for has a stronger reason to convert on the product detail page.

Includes:
  • Search-term title optimisation for priority SKUs
  • Marketplace image updates in your brand style
  • Content enrichment for stronger conversion
Fixing titles and images alongside ads made our spend work harder, we stopped paying for clicks that couldn't convert.
Brand manager Consumer electronics vendor
Reporting

Give leadership margin-aware proof, not vanity ad metrics.

Executive-ready pacing notes explain what changed, what paid back and where the next growth bet should go, tied to TACOS, stock and channel context finance already trusts.

Includes:
  • Margin-aware TACOS and spend reporting
  • Weekly pacing notes and anomaly callouts
  • Monthly growth narrative for leadership
Finance stopped asking us to reconcile three dashboards. The margin story finally matched what we saw in operations.
Commercial director Multi-marketplace seller
Conversion and visibility

We improve the page behind the click, not only the campaign.

Marketplace growth depends on being found and converting once shoppers land. FiveX connects advertising work with search terms, titles, images and enriched content.

1

Search-term title optimisation

We adjust product titles around the right search terms so priority SKUs can win more relevant marketplace demand.

2

Brand-style image updates

We help change product images so they fit your brand style while still making the value clear inside marketplace listings.

3

Content enrichment

Titles, bullets, descriptions and product detail content are improved so traffic has a stronger reason to convert.

4

Visibility with conversion context

Sponsored visibility is reviewed together with conversion signals, so budget flows to products that can turn attention into sales.

Why leading ecommerce brands choose FiveX for marketplace advertising.

We're built exclusively for bol.com and Amazon with senior strategists, the full FiveX operating stack, and a sharp focus on margin-aware retail media growth.

Marketplace retail media. With the full FiveX stack behind it.

Managed advertising runs on the same operating stack your team already uses in FiveX, analytics for commercial truth, software for control, AI for speed, and specialists who work bol.com and Amazon every week.

Your retail media is in safe hands.

Your account is led by a senior marketplace strategist as dedicated point of contact, supported by specialists across ads execution, listing work and reporting.

Retail media team lead
Analytics and reporting lead
The process

What working with FiveX managed advertising looks like.

Structured, supportive, and built to move fast.

  • Kickoff
  • Access
  • Audit
  • Alignment
  • Strategy
  • Media plan
  • 30-90 day rollout
  • Campaign launches
  • Faster learning
  • Controlled scaling
  • FiveX for day-to-day
  • Video calls for strategy
  • Recaps after every sync
Marketplace advertising automation

Your company goals are our main KPI

We truly believe goals must be aligned to build a fruitful partnership. FiveX turns your growth, margin, visibility and stock priorities into the rules that guide bids, budgets and campaign actions.

  • Company goals translated into campaign KPIs
  • Campaign rules across marketplaces
  • Budget control tied to real margins
Managed marketplace advertising

Scale sponsored visibility with specialists who understand profit.

Bring FiveX operators into your retail media workflow and turn ad spend into a clearer, more controlled growth lever.

Compare the software hub Book an ads strategy call
Customer cases

See how marketplace teams grow with FiveX.

Trendfield × FiveX

How Trendfield replaced spreadsheet-heavy marketplace reporting with FiveX dashboards and automation, saving roughly 20 hours every month.

Read case

FITAGE × FiveX

How FITAGE uses FiveX to track rankings, research products and manage marketplace performance across Bol, Amazon and Shopify.

Read case

Karsten International × FiveX

How Karsten International used FiveX for SKU profitability, automation and dashboards to hit a 30% growth target before Q4.

Read case

Achaté × FiveX

How Achaté uses FiveX to improve profitability visibility, inventory decisions and customer email workflows.

Read case

Multi Tradestore × FiveX

How Multi Tradestore combines ChannelEngine and FiveX to optimise marketplace expansion across 10+ European channels.

Read case
Scope

Campaign operations your team no longer has to babysit.

FiveX handles the repetitive retail media work while keeping strategy, performance and reporting visible.

  • Sponsored campaign setup and optimisation across priority marketplaces
  • Keyword, negative, match type and SKU cohort management
  • Budget pacing, spend controls and escalation notes
  • Reporting tied to margin, stock and channel context
  • Optional Google and Meta coordination where the funnel needs it
  • A clear bridge back to self-serve software when your team is ready
The value is not just better campaign work. It is finally seeing advertising, stock and margin in the same conversation. Marketplace lead, European ecommerce brand
Managed ads FAQ

Questions about FiveX managed advertising

What does the managed advertising service include? FiveX specialists help structure, optimize and report on marketplace campaigns.

The service combines hands-on retail media execution with the commercial context in your FiveX workspace. Specialists can help with campaign structure, keyword hygiene, budget pacing, performance reviews and weekly optimization.

Is this only for teams without an in-house marketer? No, it can support both teams without capacity and teams that want specialist marketplace expertise.

Some companies use FiveX specialists as an extension of their team. Others use the service to gain momentum before hiring or training in-house retail media talent.

How is performance measured? Performance is reviewed against commercial outcomes, not vanity metrics alone.

FiveX looks at spend, revenue, TACOS, margin, stock and SKU-level context so the team can understand whether advertising is creating profitable growth.