Analytics

Know which products actually deserve more budget, stock and attention.

FiveX turns fragmented marketplace, storefront and ad data into one profit view so traders can act quickly and finance can trust the numbers.

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Profit cockpit Live SKU P&L
Revenue€148k Ad spend€18.4k Net profit€21.8k
Hero SKUAds up, profit stable+18% Growth SKUSales up, margin leaking-7% Stock riskWinning product, low cover12d
Product screenshots

See profitability from company level down to every product

Use the dashboard to understand the complete commercial picture, then zoom into product rows where ad costs, returns and margins decide the next action.

Animated product analytics table with fictional product data Select all Reset columns KPIs New product EAN Search by EAN... Image Product Rating Search trend Revenue Chart Profit Profit margin Orders Conversion AIR Nordic Airfryer XL EAN 8720819401123 Amazon ★★★★★ 4,2 ▲ 6,1% €4.770,43 ↑ 1% €764,85 ↑ 2% 16,03% ↑ 1% 346 ↑ 1% 18,07% Velvet Kussen Set EAN 8720819402458 Otto ★★★★★ 4,3 ▲ 7,2% €5.242,17 ↑ 2% €1.455,94 ↑ 3% 27,77% ↑ 2% 283 ↑ 2% 4,46% Compact Handstofzuiger EAN 8720819403786 bol.com ★★★★★ 4,4 ▲ 8,3% €3.956,20 ↑ 3% €979,29 ↑ 4% 28,56% ↑ 3% 214 ↑ 3% 5,65% Teddy Kattenmand EAN 8720819404929 Shopify ★★★★★ 4,5 ▼ 9,4% €7.661,72 ↓ 4% €835,45 ↓ 5% 10,90% ↓ 4% 194 ↓ 4% 9,63% RVS Pannenset Inductie EAN 8720819405261 Amazon ★★★★★ 4,6 ▲ 10,5% €4.469,34 ↑ 5% €1.804,13 ↑ 6% 40,39% ↑ 5% 141 ↑ 5% 13,68% Bureaustoel Mesh EAN 8720819406312 Otto ★★★★★ 4,7 ▼ 11,6% €3.744,84 ↓ 6% €1.482,90 ↓ 7% 39,60% ↓ 6% 119 ↓ 6% 8,99%
All KPIs in one place

Choose exactly the signals every team needs to see

Build every analytics table around the KPIs that matter for your marketplace operation. FiveX keeps product data, strategy, pricing, profitability, stock, ads and period comparisons together so teams can move from a clean overview to the right action.

Product info Status & strategy Revenue & profit Price & visibility Ads Stock Returns Reviews & ratings Impact Previous period Differences
Grouped KPI selector overview for FiveX analytics KPI overview Search or filter columns... Select all Deselect PRODUCT INFO Image Product EAN Article number / ASIN SKU Platform Groups API title API logo STATUS & STRATEGY Strategy Status Error Buy box PRICE & VISIBILITY Price Chart Search trend Visibility trend Ranking Conversion Visitors Ranking Ranking Trend REVENUE & PROFIT Orders Revenue Profit Profit margin ROI Sales (FBA/LVB) Sell (Own shipment) Revenue (FBA/LVB) Revenue (Own shipment) Profit (FBA/LVB) Profit (Own shipment) Profit per product RETURNS Returns Return margin Return shipping costs STOCK Stock Active inventory value Own storage inventory value Total inventory value ADS Ads spend Number of advertising sales Advertising sales in euros Ads clicks Ads impressions Ads CTR Ads CPC Ads roas Ads ACOS Ads tacos REVIEWS & RATINGS Rating New reviews IMPACT Impact profit Impact revenue Impact ads Impact returns DIFFERENCES % Sales difference percentage Turnover difference percentage Profit difference percentage Return difference percentage DIFFERENCES Sales difference Revenue difference Profit difference Profit margin difference Return difference Return cost difference Return margin difference Return cost per product ROI difference Reviews difference Ranking difference PREVIOUS PERIOD Previous sales Previous revenue Previous profit Previous profit margin Previous profit per product Previous returns Previous return margin Previous return costs Previous ranking Previous new reviews Previous ads spend Previous number of advertising sales Previous advertising sales in euros Previous ads clicks Previous ads impressions Previous ads ctr Previous ads cpc Previous ads roas Previous ads acos Previous ads tacos
Built for scale

Designed for big and multichannel accounts

Every channel, product and KPI is preloaded before teams start exploring. That keeps the system fast even when accounts work with large catalogs, multiple marketplaces and years of performance history.

01 Connect channels Marketplaces, ads, inventory and finance feeds.
02 Preload data KPIs are prepared before dashboards are opened.
03 Keep speed Filters, tables and product views stay responsive.
Start with your own data

Explore FiveX analytics with a free account

Connect your marketplace data and see where revenue, ads, stock, returns and product profit come together before you commit.

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Everything from the puzzle

Profitability only makes sense when every cost and signal is connected

Revenue alone does not tell you what to do. FiveX connects the numbers that decide whether growth is actually profitable.

01

Sales and revenue

Marketplace, storefront and channel sales in one daily operating view.

02

Cost prices

COGS and purchasing changes connected to SKU margin.

03

Marketplace fees

Commission, platform fees and category costs where they belong.

04

Advertising spend

Campaign cost tied back to product and contribution margin.

05

Shipping and fulfilment

Delivery, handling and operational cost included in profit logic.

06

Returns and refunds

Return pressure visible before it quietly eats your wins.

07

Stock and availability

Protect winners from stockouts and avoid pushing products you cannot fulfil.

08

Price and conversion

See how pricing, ranking and conversion change real commercial outcomes.

Margins are under pressure

Ads can grow revenue and still make profit disappear

Retail media is becoming a bigger part of marketplace growth. That makes visibility easier to buy, but also makes it easier to overpay. FiveX shows when ad spend is helping a product scale and when it is only hiding a margin problem.

Revenue€100.00
Product cost-€42.00
Marketplace fees-€14.50
Shipping & returns-€11.20
Ads-€18.80
Net profit€13.50
Product profitabilitySKU view
Wireless blenderHigh conversion, ads efficient€8.42 Massage gunStrong sales, rising TACOS€2.18 Bathroom scaleReturns + ads too high-€1.74 Walking padWinner, protect stock€22.10
Product-level decisions

Stop averaging away the products that need action

Company-level profit can look fine while individual SKUs are leaking money. FiveX helps teams decide which products to scale, pause, reprice, restock, enrich or remove from campaigns.

  • Find profitable winners that deserve more ad budget.
  • Catch products where fees, returns or ads are too heavy.
  • Give finance, marketplace and advertising teams the same truth.
From insight to action

Use profit clarity to decide what to push, pause and automate

Push winners

Increase stock, budget and marketplace focus where contribution margin supports growth.

Pause waste

Stop spending on products where ads, returns or fees have made growth unprofitable.

Fix the cause

Improve price, content, shipping logic or campaign structure before scaling again.

Analytics FAQ

Questions about marketplace analytics

What makes FiveX analytics different from a normal dashboard? FiveX connects sales, ads, costs, returns and stock so performance is judged by profit, not isolated revenue.

Most dashboards show what sold. FiveX shows whether that growth was healthy by combining revenue with marketplace fees, ad spend, cost prices, returns and stock signals at product level.

Can teams use FiveX for daily trading decisions? Yes, the analytics are built for daily actions like pushing winners, pausing waste and protecting stock.

Marketplace, marketing and finance teams can use the same cockpit to decide which SKUs deserve more budget, which products need price or content action, and where margin is leaking.

Does FiveX replace our BI tool? FiveX can be the operating cockpit while still feeding BI and reporting tools.

FiveX is designed for marketplace operators who need fast commercial decisions. If your company already uses BI, FiveX can export structured datasets so analysts and leadership can keep reporting from the same source of truth.

Ready to see your real product profitability?

Bring your marketplace, ads and cost data together and see which growth levers will pay back first.

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