Search volume & trends
See last-30-day demand, prior-period movement and a full 12-month curve so seasonal spikes are obvious before you commit.
Create free accountFree Bol.com Keyword Tool
See search volume, trends and related keywords for the Netherlands and Belgium.
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Example results for “airfryer” — already loaded so you can see the format.
Search volume for "airfryer" — last 12 months
| Related search terms | Last 30 days | Previous 30 days | Trend | Last 12 months |
|---|---|---|---|---|
| airfryer | 142.300 | 128.100 | +11.1% | 1.561.000 |
| philips airfryer | 48.200 | 45.100 | +6.9% | 512.000 |
| ninja airfryer | 38.900 | 42.100 | -7.6% | 448.000 |
| airfryer xxl | 27.400 | 23.900 | +14.6% | 286.000 |
| airfryer oven | 22.100 | 19.800 | +11.6% | 241.000 |
| dual basket airfryer | 18.600 | 15.200 | +22.4% | 168.000 |
| airfryer bakpapier | 16.400 | 17.100 | -4.1% | 198.000 |
| airfryer accessoires | 14.300 | 12.800 | +11.7% | 156.000 |
Why sellers use this tool
Stop guessing which Bol.com keywords deserve budget
Use search demand to validate products, sharpen listings and brief Sponsored Products — then connect the same signals to profit inside FiveX.
- Spot high-volume and rising terms before you buy stock or rewrite titles
- Build tighter keyword lists for organic content and retail media
- Compare NL vs BE demand so country mix informs assortment and ads
Related keyword discovery
Expand one seed into shopper language you can put in titles, bullets and campaign targets — not guesses from Google alone.
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FiveX ties search demand to SKU margin, stock and ads so keyword work turns into commercial decisions, not another spreadsheet tab.
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Scaling marketplace teams
Bol.com SEO and ads
Use search demand to choose products, titles and campaigns
Bol.com search terms show how shoppers describe products. Use them before listing new SKUs, refreshing content, planning Sponsored Products or validating seasonal demand.
Product research
Check if shoppers search for a product idea before you invest in stock, content or campaigns.
Listing optimization
Find related terms that can improve titles, bullet points and marketplace relevance.
Advertising input
Spot high-intent phrases for Bol.com Sponsored Products and retail media planning.
Customer reviews
What marketplace teams say about FiveX
Independent reviews on Trustpilot, Capterra, Google and Shopify - click any card to read the full review.
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Fivex has been a game changer for us. We use it every day for both bol.com and Shopify, and being able to manage everything from one dashboard is worth its weight in gold. The email campaigns run smoothly and the tools are surprisingly advanced.
-
Great software. We use Fivex for bol.com and Shopify. The best part is that you can connect multiple platforms to the same dashboard. The email campaigns are reliable and Fivex has extremely advanced tools. FiveX gives me peace of mind because I have overview and structure in my business.
-
As an ecommerce entrepreneur with several brands on platforms such as Bol.com, Praxis, Brico and Amazon, reliable data is worth its weight in gold. Since we started using FiveX, we really have our hands on the wheel. The software gives us crystal-clear, real-time insight into our KPIs, advertising costs and margins.
-
Our experience with FiveX has been very positive. The platform is user-friendly, clear and easy to use. Thanks to FiveX we save time every day, work more efficiently and can serve our customers faster and better.
-
We work with FiveX to pull in our data from different marketplaces in real time, so we are always up to date. The support team is always ready whenever we need help.
-
Since the start of this year we have also been using Fivex at MAKA. Connecting was easy and the team helped us well with onboarding. A good tool with many features. Emails to platform customers are also sent reliably, which is very important to us.
-
Great software. We use Fivex for bol.com and Shopify. The best part is that you can connect multiple platforms to the same dashboard. The email campaigns are reliable and Fivex has extremely advanced tools. FiveX gives me peace of mind because I have overview and structure in my business.
-
FiveX gives me all the insights I need into my business. Sales on Bol, Amazon and Shopify can be monitored properly. It is also a practical tool for keeping an overview of ads.
-
We have been using FiveX for more than a year now. It is a lifesaver for keeping track of profit calculations and analyses for a multi-channel ecommerce business. Customer service is always fast when you do not understand something, and they really think along with you on problems.
-
Very good software for webshops, with lots of insights and tools.
-
More possibilities than Marktmentor, my favourite tool from the past few years. More data options around positioning, advertising insights per campaign and automation management for ads per campaign or product. We removed all other Bol tools from our toolbox; we can now basically do everything with FiveX at a competitive price.
-
Overall I am very satisfied. I clearly notice more efficiency in my workflows. The extensive data analysis, user-friendly dashboard and clear reports are the biggest advantages.
-
Nice tool. Every now and then a feature is not 100%, but they always fix it and are there for you, whether through chat or a Google Meet. Great team.
-
Works well with the shop and bol.com connection. Great help from customer support too!
-
I would recommend Fivex to anyone who wants to grow their business. A pleasant and reliable partner with a professional platform. In the past the app did not work properly with the latest iPhone, but that has now been solved.
-
Good app, connects easily with the Fivex environment. Good, polite, multilingual and fast support.
-
We work with FiveX to pull in our data from different marketplaces in real time, so we are always up to date. The support team is always ready whenever we need help.
-
Great team. Whenever something is unclear, they help well via chat or Google Meet. A lot of value.
-
Positive experience with FiveX, helped quickly and well.
-
Works nicely and clearly, and gives a good view of all your sales.
-
Very satisfied with FiveX software and service!
-
A complete overview with useful connected features. TOP customer service!
-
Positive experience with FiveX so far. Recently helped quickly and well via the chat function.
-
I would recommend Fivex to anyone who wants to grow their business. A pleasant and reliable partner.
-
A clear tool that helps entrepreneurs structure their processes better. This tool certainly also adds value for small entrepreneurs. Customer service and chat have been a very pleasant experience.
-
A pleasant and reliable partner. Professional platform.
-
Great help from the support team; they helped us set up FiveX really well.
-
Since the start of this year we have also been using Fivex at MAKA. We deliberately chose to move to this more expensive provider because we wanted to connect all our marketplaces.
-
Fivex has been a game changer for us. We use it every day for both bol.com and Shopify, and being able to manage everything from one dashboard is worth its weight in gold. The email campaigns run smoothly and the tools are surprisingly advanced.
-
Our experience with FiveX has been very positive. The platform is user-friendly, clear and easy to use. Thanks to FiveX we save time every day, work more efficiently and can serve our customers faster and better.
-
Great software. We use Fivex for bol.com and Shopify. The best part is that you can connect multiple platforms to the same dashboard. The email campaigns are reliable and Fivex has extremely advanced tools. FiveX gives me peace of mind because I have overview and structure in my business.
-
Very good software for webshops, with lots of insights and tools.
-
Nice tool. Every now and then a feature is not 100%, but they always fix it and are there for you, whether through chat or a Google Meet. Great team.
-
Good app, connects easily with the Fivex environment. Good, polite, multilingual and fast support.
-
Positive experience with FiveX, helped quickly and well.
-
A complete overview with useful connected features. TOP customer service!
-
A clear tool that helps entrepreneurs structure their processes better. This tool certainly also adds value for small entrepreneurs. Customer service and chat have been a very pleasant experience.
-
Since the start of this year we have also been using Fivex at MAKA. We deliberately chose to move to this more expensive provider because we wanted to connect all our marketplaces.
-
Great software. We use Fivex for bol.com and Shopify. The best part is that you can connect multiple platforms to the same dashboard. The email campaigns are reliable and Fivex has extremely advanced tools. FiveX gives me peace of mind because I have overview and structure in my business.
-
We work with FiveX to pull in our data from different marketplaces in real time, so we are always up to date. The support team is always ready whenever we need help.
-
FiveX gives me all the insights I need into my business. Sales on Bol, Amazon and Shopify can be monitored properly. It is also a practical tool for keeping an overview of ads.
-
More possibilities than Marktmentor, my favourite tool from the past few years. More data options around positioning, advertising insights per campaign and automation management for ads per campaign or product. We removed all other Bol tools from our toolbox; we can now basically do everything with FiveX at a competitive price.
-
Works well with the shop and bol.com connection. Great help from customer support too!
-
We work with FiveX to pull in our data from different marketplaces in real time, so we are always up to date. The support team is always ready whenever we need help.
-
Works nicely and clearly, and gives a good view of all your sales.
-
Positive experience with FiveX so far. Recently helped quickly and well via the chat function.
-
A pleasant and reliable partner. Professional platform.
-
As an ecommerce entrepreneur with several brands on platforms such as Bol.com, Praxis, Brico and Amazon, reliable data is worth its weight in gold. Since we started using FiveX, we really have our hands on the wheel. The software gives us crystal-clear, real-time insight into our KPIs, advertising costs and margins.
-
Since the start of this year we have also been using Fivex at MAKA. Connecting was easy and the team helped us well with onboarding. A good tool with many features. Emails to platform customers are also sent reliably, which is very important to us.
-
We have been using FiveX for more than a year now. It is a lifesaver for keeping track of profit calculations and analyses for a multi-channel ecommerce business. Customer service is always fast when you do not understand something, and they really think along with you on problems.
-
Overall I am very satisfied. I clearly notice more efficiency in my workflows. The extensive data analysis, user-friendly dashboard and clear reports are the biggest advantages.
-
I would recommend Fivex to anyone who wants to grow their business. A pleasant and reliable partner with a professional platform. In the past the app did not work properly with the latest iPhone, but that has now been solved.
-
Great team. Whenever something is unclear, they help well via chat or Google Meet. A lot of value.
-
Very satisfied with FiveX software and service!
-
I would recommend Fivex to anyone who wants to grow their business. A pleasant and reliable partner.
-
Great help from the support team; they helped us set up FiveX really well.
The details
Practical tips for successful Bol.com keyword research
Practical tip #1: Analyze the keywords used by successful competitors
Look at the products that rank high in Bol.com search results and review the keywords that appear in their titles, attributes and descriptions. Use the FiveX Bol Search Terms Tool to check those keywords for search volume and relevance. This helps you find new opportunities for your own product listings.
Practical tip #2: Build a strong product title
The product title is one of the most important ranking factors on Bol.com. Put the main keyword near the front, then add useful product details such as brand, size, quantity, color or material. Keep the title natural and easy to read for both shoppers and the marketplace search engine.
Practical tip #3: Use keywords in your advertising
Use the keywords from your research not only in your product listing, but also in your advertising campaigns. Focus on terms with high relevance and buying intent. Review which keywords drive the most clicks, conversions and revenue, then optimize your campaigns around those insights.
Practical tip #4: Find long-tail keywords
Long-tail keywords contain multiple words and are usually more specific than broad search terms. Search volume is often lower, but buying intent is usually higher. That means you attract shoppers who already know what they want and are more likely to buy.
Practical tip #5: Do not chase search volume alone
A keyword with many searches is not automatically the best choice. Also look at product relevance and competition. Sometimes a more specific keyword with lower search volume can generate more sales.
Practical tip #6: Add keywords in multiple places
Do not limit keywords to the product title. Add important terms to the product description, attributes and other relevant fields as well. This helps Bol.com understand your product better and increases the chance of being found across more searches.
Practical tip #7: Respond to seasons and trends
Consumer search behavior changes throughout the year. Plan around seasonal products, holidays and trends. Updating product titles and campaigns in time helps you benefit from peaks in demand.
Practical tip #8: Keep testing and optimizing
Keyword research is not a one-time task. Check regularly which keywords perform well and adjust product titles and ad campaigns as new insights come in. Continuous optimization keeps your products visible for relevant searches and improves the return on your marketplace work.
Search terms FAQ
Questions about the free Bol.com keyword tool
Is there a free Bol.com keyword tool?
You can research related Bol.com search terms, 30-day demand and 12-month trends without an account. Create a free FiveX account when you need unlimited searches and want to connect keyword work to products, ads and margin.
What can I use Bol.com search terms for?
Teams use demand signals to decide which SKUs deserve stock or content investment, which phrases belong in titles, and which high-intent terms to target in retail media.
How does this connect to FiveX?
Keyword research is more useful when it sits next to revenue, margin, stock and conversion — so you prioritise terms that can actually unlock profitable sales.
Why show example results before I search?
The airfryer sample is embedded on the page. No API wait is required to understand what the tool returns — run your own seed term when you are ready.
Keyword choice can make or break Bol.com sales
Create a free FiveX account for unlimited search-term research — then connect demand to listings, Sponsored Products and margin in one workspace.