Advertising

Scale marketplace ads where the margin can support the spend.

FiveX gives retail media and performance teams the controls to grow faster: pacing, spend caps, SKU cohorts and profit context in one workflow.

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Stylized advertising dashboard with campaign metrics, revenue chart and strategy rows IMPRESSIONS Last 30 days +7.8% 1.615.072 CLICKS Last 30 days +9.1% 69.300 Conversion rate Last 30 days -12% 10,19% AD REVENUE Last 30 days +4.2% €147.001,92 10,19%Conv. Rate 1615072Impressions €30.358,18Ad Spend €147.001,92Ad Rev. €431.238,90Total Rev. 20,65%ACoS Apr 6Apr 10Apr 14Apr 18Apr 24Apr 30May 6 AD VS ORGANIC REVENUE 42,92% / 57,08% Ad Revenue / Organic Revenue Organic Ads ADVERTISING PER STRATEGY (LAST 30 DAYS) OFF ON StrategyImpressionsConversion RateClicksSalesRevenueCPCAd spendACoS sales_optimized26287811.12%1111324487€24486.51€0.5€5593.822.64% profit_optimized4008198.87%1700531427€31426.82€0.4€6784.1821.59%
Advertising performance, spend pacing and SKU-level guardrails in one cockpit.

These companies increase marketplace results with the power of AI and the FiveX system.

Turtle Beach
Bosch
Body&Fit
Tefal
edding
Nikon
Safecourt
DOMO Elektro
Siemens
LifeGoods Group
WonderFold
Franken Group
smartphonehoesjes.nl
Demeyere
Princess
APS
Tristar
Evolsin
Achaté
Ads should increase profit, not make it disappear.

Every campaign decision should protect margin before it scales spend.

Ads result framework

Our structure for ads results

FiveX turns marketplace advertising into a clear operating rhythm: pick the right products, build relevant campaigns and adjust bids with profit context.

01

Stop judging campaigns in isolation

Connect ad spend to SKU economics, inventory and marketplace performance so winners and bleeders are easier to separate.

02

Automate the guardrails, not the strategy

Budget ceilings, anomaly alerts and rules help teams move quickly without waiting for manual spreadsheet checks.

03

Report in language finance understands

Bring performance, spend and contribution context into the same story so decisions are easier to approve.

Product strategy engine

Every product gets the right ad strategy.

FiveX looks at the current profit margin and marketplace visibility of each product, then connects it to the advertising strategy that fits the commercial goal.

Profit margin
Marketplace visibility
Baseline

Default strategy

Keep campaigns controlled while FiveX gathers enough margin, visibility and conversion signals.

New demand

Product launch

Invest in visibility when a product needs first traction, search data and marketplace learning.

Revenue scale

Sales optimized

Push products that can win more volume when visibility is available and margin can support growth.

Margin control

Profit optimized

Protect contribution margin by shifting bids and budget toward products with healthier economics.

High opportunity

Boost

Accelerate products with strong profit margin and visibility potential when the market is ready.

Smart campaign creation

A smarter campaign type for product-level ads.

Besides auto campaigns and manual campaigns, FiveX created the Smart Campaign. It lets teams run campaigns on product level, apply the right strategy per product and use ranking positions to steer targeting.

  • Product-level campaign groups instead of one broad setup.
  • Strategy selected per product based on margin, visibility and ranking position.
  • Campaign creation in 10 seconds, ready for marketplace execution.
Smart campaign wizard with campaign, settings, products and targeting steps Campaign creation Create product-level marketplace campaigns in seconds. 1 Campaign 2 Settings 3 Products 4 Targeting Advertisement channel bol & Amazon Name of campaign Category hair trimmers Smart campaign Product-level groups with strategy, ranking and search filters optimized per product. 10 sec setup Product level Right strategy Ranking based Auto campaign The advertising platform automatically determines bidding and targeting. Manual campaign One group is created and teams choose search terms manually. Previous Next
AI decision engine

One algorithm, five product strategies.

Choose the outcome you want. FiveX AI evaluates SKU margin, ad spend, conversion, stock and TACOS, then turns that strategy into the next best campaign action.

€50M+ in marketplace ad spend used to train recommendation patterns

Recommendations

Grouped by target type. Bid changes show the percentage move vs. the current bid.

89 items
ADS AI EMAIL BUCKET KEYWORDS 79
Decrease bid: Broodrooster exact

Product ID PRD-1048 profit_optimized

Decrease bid with high ACOS (>15%).
-3.2% €0.93 → €0.90
0,90
Increase bid: broodrooster 2 sleuven exact

Product ID PRD-2196 boost

Increase bid with low ACOS (<15%).
+7.5% €1.46 → €1.57
1,57
Decrease bid: broodrooster brede sleuven exact

Product ID PRD-3372 product_launch

Decrease bid with high ACOS (>15%).
-9.0% €1.22 → €1.11
1,11
Increase bid: broodrooster lcd display exact

Product ID PRD-4821 sales_optimised

Increase bid with low ACOS (<15%).
+7.3% €1.50 → €1.61
1,61
Customer cases

See how marketplace teams grow with FiveX.

Trendfield × FiveX

How Trendfield replaced spreadsheet-heavy marketplace reporting with FiveX dashboards and automation, saving roughly 20 hours every month.

Read case

FITAGE × FiveX

How FITAGE uses FiveX to track rankings, research products and manage marketplace performance across Bol, Amazon and Shopify.

Read case

Karsten International × FiveX

How Karsten International used FiveX for SKU profitability, automation and dashboards to hit a 30% growth target before Q4.

Read case

Achaté × FiveX

How Achaté uses FiveX to improve profitability visibility, inventory decisions and customer email workflows.

Read case

Multi Tradestore × FiveX

How Multi Tradestore combines ChannelEngine and FiveX to optimise marketplace expansion across 10+ European channels.

Read case
Advertising FAQ

Questions about marketplace advertising

How does FiveX improve retail media decisions? FiveX links ad spend to product margin, stock and marketplace performance.

Instead of optimizing only for ROAS, teams can see whether campaigns are supporting profitable products, whether stock can handle demand and where budget should be shifted.

Which advertising channels can FiveX support? FiveX is built around marketplace and performance channels such as bol.com, Amazon, Google and Meta.

The exact channel setup depends on your integrations and plan. FiveX helps centralize campaign context and connect advertising performance to the broader marketplace operating picture.

Can FiveX help us decide what to scale or pause? Yes, campaigns can be reviewed with product profitability and commercial context.

FiveX helps teams spot products where ads are accelerating profitable growth, as well as products where spend should be paused until price, content, margin or stock issues are fixed.

Architecture d’abord ou proposition commerciale ?

Envoyez votre mix canaux, nous montrons connecteurs, stratégie de sync et onboarding.

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