Back to insights

bol.com Updated 2025-07-12 3 min read

Trendfield extracts sales insights from FiveX

Seven years ago Julian Noteboom started selling hoverboards. After studying commercial economics, he wanted to expand this business. The name Trendfield came up and he started his own webshop. After two years, he also started selling through Bol.com.

By FiveX Marketplace Intelligence Team bol.com growth, Sponsored Products, Buy Box decisions and marketplace execution.

bol.com summary

Short answer

Seven years ago Julian Noteboom started selling hoverboards. After studying commercial economics, he wanted to expand this business. The name Trendfield came up and he started his own webshop. After two years, he also started selling through Bol.com. The goal is to help marketplace teams turn fragmented signals into clearer decisions about growth, profitability and operations.

Definition

What this article covers

bol.com covers the decisions, data and operating habits marketplace teams use to improve profitable growth.

bol.com marketplace sellers

Introducing

Seven years ago Julian Noteboom started selling hoverboards. After studying commercial economics, he wanted to expand this business. The name Trendfield came up and he started his own webshop. After two years, he also started selling through Bol.com. The company is on its way to grow through multiple sales channels. Therefore, it is important to have a good overview of sales. FiveX makes data structured to grow with.


Influence FiveX

Trendfield came to FiveX through a business coach. "My coach said, 'Hey guys, you should take a look at FiveX, because that's a good party to work with. Through them you get insight into all the sales data'." After this advice, Trendfield got to work with all the features within FiveX. "My first impression was good. Everything looked clear and modern. The program works very quickly, which is a big advantage."


Overview


Problem

No clear overview on one page


Trendfield started with a web shop on which they sold 600 products. Julian kept track of the data and results in his head. A big disadvantage, because it meant he couldn't consult with colleagues or easily see the data and results. "This took a lot of time and was not all structured in one place."


Solution

Transparent overview of all marketplaces


Through FiveX, there is a clear overview of sales data. With a few simple API entries, all KPIs are immediately visible on the dashboard. "We can see much faster what we can steer on and what decisions need to be made to boost sales."
Thanks to the clear dashboard, all data from all marketplaces are in one place, and Julian no longer has to do it all by heart.
Via FiveX, automatic e-mails with invoice can be sent to the customers. This also saves a lot of time and energy.



Result

Fast and good overview of all data


FiveX made sure that all KPIs come together in a dashboard where you can easily and quickly see the data of your products.
"We no longer have to use analyses in Excel. It now only takes us an hour a week where we fill in the data and the rest goes by itself. In total, FiveX saves us about 5 hours a month."


It helps Trendfield get a good overview of sales.
"For each product we can see back how they are selling and, if a product is not doing as well, we can now easily identify the cause."

The automatic e-mail feature is an easy way of sending e-mails with the added invoice. This no longer needs to be done per customer, but can be sent all at once.
"Because of this feature, we are seeing a decrease in customer inquiries," he said.


Operational lens

How to use this insight

Metric-only view

Looks at revenue, clicks, ROAS or orders as separate signals. This is fast, but it can hide marketplace fees, returns, stock pressure and margin leakage.

Marketplace intelligence view

Connects channel performance with contribution margin, pricing, advertising, stock and operations so the next action is commercially clear.

FAQ

Questions marketplace teams ask about this topic

What is the most important metric for bol.com?

Start with contribution margin and then interpret channel metrics such as revenue, ROAS, conversion and stock cover in that profit context.

How can marketplace teams use bol.com without creating more manual work?

Use connected marketplace data, repeatable dashboards and clear operating rules so teams can review exceptions instead of rebuilding spreadsheets.

Where does FiveX fit into this workflow?

FiveX brings marketplace analytics, advertising, repricing, stock, integrations and exports into one cockpit for sellers, brands and agencies.

Architecture d’abord ou proposition commerciale ?

Envoyez votre mix canaux, nous montrons connecteurs, stratégie de sync et onboarding.