Identify retail media campaigns scaling unprofitable SKUs
Find Criteo activity that generates revenue while losing contribution margin after ad spend, fees, returns, fulfillment, pricing or operational effects.
Explore AdMAXCriteo integration
Criteo integration for advertising analytics and profitability
Connect Criteo performance with FiveX to unify advertising data, profitability, catalog performance and marketplace operations. Analyze sponsored product campaigns, onsite retail media placements, commerce media campaigns and audiences beside contribution margin, ROAS, attributed sales, CPC and operational context.
Definition
What is the FiveX Criteo integration?
FiveX's Criteo integration connects sponsored product campaigns, onsite retail media placements, commerce media campaigns and audiences with profitability, catalog performance, attributed sales, conversions, clicks, impressions and retailer media performance and marketplace operations data.
Best for
Who should use the Criteo integration?
FiveX is best for retail media teams, ecommerce brands and marketplace agencies that need to connect commerce media performance across retailer networks with contribution margin, catalog performance, reporting workflows and retailer media profitability, catalog performance and marketplace operations.
Data synced from Criteo
Criteo data connected to marketplace context
FiveX centralizes the campaign, performance and profitability signals required for Criteo retail media analytics, attribution and operational reporting.
Campaign performance
Campaign structure
Impressions
Clicks
CPC
Spend
ROAS
attributed sales
Attributed revenue
Conversion data
Creative or placement performance
Catalog performance
Contribution margin context
Export-ready reporting data
Use cases
Turn Criteo data into operating decisions.
FiveX helps teams connect Criteo metrics, SKU economics, catalog performance and operating context so optimization is based on contribution margin, not isolated media metrics.
Connect ROAS with real profitability
Review ROAS, attributed sales, CPC and spend beside SKU-level economics so budget decisions reflect margin, not only attributed revenue.
Explore marketplace analyticsAnalyze advertising impact on catalog performance
Place Criteo performance beside catalog, pricing, stock and marketplace signals to understand when media spend is amplifying operational issues.
Explore marketplace insightsCombine ads and operations in one workflow
Evaluate retail media campaigns, sponsored product campaigns, onsite retail media placements, commerce media campaigns and audiences and catalog performance in one workflow so teams can see what deserves more spend or tighter controls.
Explore profitability analyticsCentralize Criteo reporting
Create export-ready reporting data for brands, finance teams or clients without rebuilding performance dashboards from raw Criteo exports.
Explore data exportsProtect growth with pricing and margin context
Use pricing and ProfitMAX guardrails beside criteo data so campaigns do not scale demand into unprofitable prices, weak availability or low-margin products.
Explore ProfitMAX
Operating view
What teams can monitor after connecting Criteo
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Criteo retail media analytics
commerce media performance across retailer networks beside profit
Spend, attribution, ROAS, CPC and contribution margin in one operating view.
Profitability analytics
Revenue that does not convert to profit
SKU economics after ad spend, fees, returns, fulfillment costs and pricing pressure.
Reporting
Export-ready client and finance views
Centralized reporting data for brands, agencies, finance reviews and operating meetings.
Operations context
Catalog, stock and pricing signals
Operational context before ad budget scales products with weak margin, availability or pricing conditions.
Reporting
Criteo reporting built for operators, agencies and finance teams.
FiveX centralizes Criteo reporting so teams can review campaign performance, profitability and operating constraints without moving between ad exports, SKU spreadsheets and marketplace reports.
- Cross-account Criteo reporting for brands, sellers and agencies.
- Export-ready campaign, SKU and profitability data for weekly reviews.
- Criteo retail media analytics connected to ROAS, attributed sales, CPC, spend and attribution.
- Reusable retail media and paid media reporting architecture for future advertising channels.
Channel context
Why Criteo matters for marketplace advertising teams
Criteo is a retail media and commerce media channel where sponsored product campaigns, onsite retail media placements, commerce media campaigns and audiences can influence demand, catalog visibility and profitability. Advertising decisions are strongest when media metrics are evaluated beside pricing, stock, returns, fees and contribution margin.
- Criteo is useful for teams that need to connect commerce media performance across retailer networks with commercial outcomes.
- ROAS, attributed sales and CPC explain media efficiency but not full marketplace profitability.
- attributed sales, conversions, clicks, impressions and retailer media performance become more reliable when reviewed beside catalog performance and operating constraints.
- A connected setup helps teams scale paid growth without losing control of contribution margin.
Positioning
Why use FiveX instead of a standalone Criteo dashboard?
Standalone advertising dashboards usually stop at campaign metrics. FiveX connects Criteo with profitability, operations and catalog intelligence so teams can decide what to scale, stop or report.
- FiveX links Criteo retail media analytics to contribution margin, fees, returns and fulfillment context.
- Teams can see when ROAS looks healthy but real profit is weak.
- Advertising attribution sits beside catalog performance, stock, pricing and marketplace signals.
- Agencies can create reporting workflows across brands and clients without rebuilding each account from raw exports.
Build a Criteo workflow in FiveX
Most Criteo workflows start with marketplace analytics and profitability, then add AdMAX, reporting exports, ProfitMAX, marketplace insights and API workflows as the operation scales.
marketplace analytics profitability analytics AdMAX ProfitMAX marketplace insights reporting exports REST API integrations
Setup and security
OAuth/API setup with scalable Criteo data sync
FiveX connects Criteo through a supported OAuth/API connection. No custom implementation is required for the standard connector path, and data sync can start once access is authorized and configured in FiveX.
- OAuth/API connection for Criteo account access.
- Scalable data sync for campaigns, performance metrics, reporting exports and marketplace context.
- Secure handling of advertising and marketplace data inside FiveX operational workflows.
- Built for retail media teams, ecommerce brands and marketplace agencies moving from fragmented reports to centralized advertising analytics.
How setup works
From connection to daily operating rhythm.
Connect Criteo
Authorize the Criteo connector through the supported OAuth/API flow so FiveX can sync campaign and performance data.
Join ads with marketplace economics
Connect campaign performance, attributed sales, conversions, clicks, impressions and retailer media performance, catalog performance, fees, returns, fulfillment and contribution margin into one operating view.
Run reporting and optimization workflows
Use FiveX for Criteo retail media analytics, export-ready reporting, profitability monitoring and operational advertising intelligence.
For agencies
Managing multiple Criteo accounts?
FiveX gives agencies cross-account visibility, centralized reporting, profitability monitoring and export workflows across Criteo clients without rebuilding dashboards for every brand or seller.
FAQ
Criteo integration questions
How does the FiveX Criteo integration work?
FiveX connects Criteo through a supported OAuth/API flow and syncs campaign performance, attribution, reporting data and marketplace context into one operating view.
Can I connect Criteo performance with profitability?
Yes. FiveX connects Criteo performance with contribution margin, fees, returns, fulfillment costs, pricing, catalog performance and marketplace operations.
Does FiveX support Criteo retail media reporting?
Yes. FiveX supports export-ready Criteo retail media reporting for campaign reviews, agency reporting, finance workflows and operating dashboards.
Can agencies manage multiple Criteo accounts?
Yes. Agencies can use FiveX for cross-account visibility, centralized reporting, profitability monitoring and export-ready workflows across brands or clients.
Can I analyze ROAS and CPC in FiveX?
Yes. FiveX helps teams analyze ROAS, attributed sales, CPC, spend and attribution beside contribution margin and marketplace operating context.
Is the Criteo integration only an ads dashboard?
No. FiveX positions Criteo data inside a marketplace operating system, combining ads analytics with profitability, catalog performance, reporting and operational signals.
Other advertising channels
Build a reusable retail media and paid media stack
Use the same advertising integration pattern for retail media, paid search, paid social and social commerce channels as your marketplace operation grows.
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Want to see how Criteo fits your FiveX workspace?
Share your current Criteo setup and we will map the fastest path across analytics, advertising, profitability, operations and exports.