For serious B2C ecommerce brands

Scale marketplaces and storefronts without losing margin control.

FiveX gives brand, ecommerce and finance teams one operating picture for sales, stock, price, ads and contribution margin.

Book a growth walkthrough See how FiveX works

Built for operators and founders who need profitability, repricing, advertising, stock management, omnichannel reporting and product performance in one practical workflow.

Profit clarity
SKU margin, returns, ads and sales in one view
Operations
Marketplace management without constant manual control
Product focus
Know what deserves budget, stock and attention

Analyse what matters. Optimize the winners. Automate the repeat work.

FiveX gives B2C ecommerce brands one operating rhythm for marketplace growth: connect the data, decide what deserves focus, then let the system handle the work that should not consume the team.

Analyse

Bring every channel into one commercial view.

Connect marketplaces, ad platforms and commerce systems so profitability, stock management, advertising, repricing and product performance live in the same ecommerce analytics cockpit.

See all integrations
Optimize

Put attention where the product can carry growth.

Improve campaigns, pricing and marketplace management with a live view of orders, payments, returns, stock and SKU margin.

Go to product optimization
Animated product analytics table with fictional product data Select all Reset columns KPIs New product EAN Search by EAN... Image Product Rating Search trend Revenue Chart Profit Profit margin Orders Conversion AIR Nordic Airfryer XL EAN 8720819401123 Amazon ★★★★★ 4,2 ▲ 6,1% €4.770,43 ↑ 1% €764,85 ↑ 2% 16,03% ↑ 1% 346 ↑ 1% 18,07% Velvet Kussen Set EAN 8720819402458 Otto ★★★★★ 4,3 ▲ 7,2% €5.242,17 ↑ 2% €1.455,94 ↑ 3% 27,77% ↑ 2% 283 ↑ 2% 4,46% Compact Handstofzuiger EAN 8720819403786 bol.com ★★★★★ 4,4 ▲ 8,3% €3.956,20 ↑ 3% €979,29 ↑ 4% 28,56% ↑ 3% 214 ↑ 3% 5,65% Teddy Kattenmand EAN 8720819404929 Shopify ★★★★★ 4,5 ▼ 9,4% €7.661,72 ↓ 4% €835,45 ↓ 5% 10,90% ↓ 4% 194 ↓ 4% 9,63% RVS Pannenset Inductie EAN 8720819405261 Amazon ★★★★★ 4,6 ▲ 10,5% €4.469,34 ↑ 5% €1.804,13 ↑ 6% 40,39% ↑ 5% 141 ↑ 5% 13,68% Bureaustoel Mesh EAN 8720819406312 Otto ★★★★★ 4,7 ▼ 11,6% €3.744,84 ↓ 6% €1.482,90 ↓ 7% 39,60% ↓ 6% 119 ↓ 6% 8,99%
Automate

Run the operation without manual control.

Automate payouts, stock, performance and marketplace actions so the team can focus on better products.

See ads automations

Recommendations

Grouped by target type. Bid changes show the percentage move vs. the current bid.

89 items
ADS AI EMAIL BUCKET KEYWORDS 79
Decrease bid: Broodrooster exact

Product ID PRD-1048 profit_optimized

Decrease bid with high ACOS (>15%).
-3.2% €0.93 → €0.90
0,90
Increase bid: broodrooster 2 sleuven exact

Product ID PRD-2196 boost

Increase bid with low ACOS (<15%).
+7.5% €1.46 → €1.57
1,57
Decrease bid: broodrooster brede sleuven exact

Product ID PRD-3372 product_launch

Decrease bid with high ACOS (>15%).
-9.0% €1.22 → €1.11
1,11
Increase bid: broodrooster lcd display exact

Product ID PRD-4821 sales_optimised

Increase bid with low ACOS (<15%).
+7.3% €1.50 → €1.61
1,61
01

Know which channels are really working

Compare D2C, bol.com, Amazon, Kaufland and other channels through the lens of revenue, fees, returns and margin.

02

Automate price action responsibly

Use guardrails and marketplace context to protect profitability while staying competitive.

03

Run retail media with commercial discipline

Tie sponsored placements and performance campaigns to SKU economics, not isolated campaign dashboards.

The B2C operating problem

Your ecommerce brand is not broken. The priorities are.

After helping hundreds of ecommerce sellers, the same problem appears again and again: lack of focus. Not the wrong platform, not bad ads, not logistics. The team is buried in ecommerce operations while the product decisions that drive growth get too little attention.

The era of listing something and waiting for sales to come in is over. Serious B2C ecommerce brands need a calmer way to run marketplace management, customer service, content, ads, suppliers, systems and reporting without letting the operation become the company.

Suppliers Marketplaces Customer support Content Repricing Reporting Stock management Advertising
FiveX flips the model

Run the operation in 20%, then spend the rest of the week on better products, sharper decisions and profitable marketplace growth.

The shift

Fewer products. Better products. Smarter operations.

Growth does not come from managing more chaos. It comes from knowing what deserves your focus.

Focus

Cut through channel noise and see which products are worth attention, stock and budget.

Product performance, profitability and marketplace growth in one view.

20%

Turn repeatable ecommerce operations into a managed rhythm instead of a full-time drag.

Repricing, advertising, reporting and marketplace actions move with guardrails.

Better

Use the time you win back to improve products, content, positioning and buying decisions.

A great product does not just sell better. It makes the whole operation simpler.

Focus beats noise

A better product makes every part of ecommerce easier.

A great product does not just sell better. It makes the whole operation simpler: clearer content, fewer returns, stronger ads, better pricing power and less firefighting across every marketplace.

What happens when operations dominate

  • Product decisions wait while teams chase marketplace messages, pricing updates, stock issues and campaign checks.
  • Advertising and repricing push weak products harder instead of exposing which products deserve a better offer.
  • Reporting explains last month while founders and operators need to know what deserves focus today.

What changes with FiveX

  • Profitability, product performance, advertising, stock management and repricing sit in one commercial cockpit.
  • The team sees which products deserve budget, content work, price action or inventory protection.
  • Marketplace management becomes a repeatable operating system, not a permanent distraction from building better products.
How FiveX helps

Analyse, optimize and automate the work around every product.

FiveX keeps the existing product levers - ecommerce analytics, repricing, advertising and exports - connected to one question: which products are actually worth growing?

Analyse profit before you push

See revenue, fees, returns, ad spend, stock and SKU margin together so growth starts with profitability instead of dashboard opinion.

Explore analytics

Optimize price without losing control

Use repricing rules, competitor context and marketplace fees to defend position, protect margin or move inventory with clear guardrails.

See repricing

Automate advertising around commercial truth

Coordinate bol.com, Amazon, Google and Meta spend with product margin, stock pressure and campaign pacing in the same workflow.

Review advertising
Use cases

Control the marketplace work that usually eats the week.

For omnichannel brands, the daily work is not one problem. It is profit clarity, repricing, advertising, stock, exports and marketplace control all pulling attention at once.

Know which products deserve focus

Connect marketplace visibility, content quality and product performance so growth work starts with demand worth winning.

Map SEO insights

Keep stock from breaking momentum

Put orders, stock and fulfilment signals beside pricing and advertising so campaigns do not scale into avoidable operational problems.

Connect operations

Export clean data for the wider business

Send orders, ads, catalogue, returns and SKU facts to BigQuery, finance tools or internal systems without rebuilding reports by hand.

Review exports

The strongest B2C brands do not win by adding more channels, more dashboards and more manual checks. They win by simplifying the operation around the products that can actually carry growth.

FiveX growth principle
Product focus

Better products reduce operational weight.

When the product is clear, content gets easier, returns go down, ads learn faster and marketplace management becomes less reactive. FiveX helps teams protect that focus while the operation keeps moving.

  • Spot products where margin, conversion, returns or stock pressure are telling you to act.
  • Use ecommerce analytics to separate genuine product opportunity from channel noise.
  • Automate the repeat work so founders, operators and commercial teams can spend more time improving the assortment.
Book a growth walkthrough See how FiveX works
Schematic: unified ingest, governed intelligence, operational outputs, built for European marketplace teams.
B2C FAQ

Questions for B2C marketplace brands

How does FiveX help B2C brands scale marketplaces? FiveX gives brands one operating view for sales, profit, stock, ads and pricing.

B2C teams can use FiveX to reduce manual reporting, find profitable product opportunities, protect stock, improve advertising decisions and automate pricing workflows across marketplace channels.

Can FiveX reduce operational work? Yes, FiveX replaces scattered exports and manual checks with connected workflows.

Teams can spend less time collecting marketplace data and more time deciding what to push, pause or improve. Exports and automations can also support finance, BI and operations.

Is FiveX useful if we already have a webshop? Yes, FiveX is strongest when marketplace, webshop and ad data need to be compared together.

Many brands use FiveX to understand channel performance side by side, so marketplace growth does not happen without margin, stock or customer context.

What is eating up most of your team's time right now: product or operation?

Bring your channel mix, product priorities and operational bottlenecks. We will show where FiveX can simplify marketplace management first.

Book a demo Compare plans