A blended score from driver relevance and image performance that tells you whether a product page has significant room to improve conversion, or is already well-optimised.
Content optimizer
Marketplace Content Optimizer | AI Image & Listing Audit
FiveX Content Optimizer analyses your product images and copy, lists the conversion blockers holding back each SKU, and generates new product visuals that fit the brand and the marketplace context.
AI content audit
Watch the automated scan reveal what each product image and content block is doing for conversion
FiveX runs an automated scan across every product image, title, description, attribute and A+ content block, grading them against the signals that drive conversion on bol, Amazon, Kaufland and Shopify, in one reviewable view.
Brand kit
Your brand style applied to every generated image
Lock your typography, mood, voice and colors once. FiveX applies the kit to every image it generates, so on-brand is the default, not a manual review step.
Marketplace listing
1080 × 1080
Languages
One listing. Every language.
Sell in any country. FiveX translates your product content, image copy and metadata so it reads right to local buyers. Not word-for-word. Truly local.
Generated with FiveX
Studio-quality product images — without the studio bill
Hero shots, lifestyle scenes and detail callouts that look shoot-ready, generated in FiveX instead of booked through a production crew.
CRO scoring
Every SKU gets a CRO potential, an image score, and a blocker count
The audit does not just list problems — it quantifies them. Each product receives a CRO potential rating, an image performance score out of 10, and a communication gaps count, so you know exactly where the biggest conversion opportunities sit.
Every product image is scored on Design & Quality, Perceived Value, Message Clarity, and Message Strength — averaged into a single image performance score out of 10.
The number of concrete issues stopping a listing from converting — from weak hero images to missing attributes — ranked by commercial impact so you fix what moves the buy box first.
Blocker list
Prioritise the content fixes that move conversion
Every product gets a ranked blocker list: weak hero, missing lifestyle context, thin copy, mismatched attributes, off-brand tone or inconsistent visuals, sorted by commercial impact.
Identify products where the current image set stops the buy box from forming, even when ranking and price are strong.
See which titles, bullets and descriptions are too short, miss keywords, or break the brand tone of voice.
Surface attributes marketplaces use for filters and badges that your product is not filling in or fills in incorrectly.
Conversion drivers
See what is already working — and what to amplify
The audit does not only find problems. It surfaces conversion drivers: the elements on your product page that already move buyers, scored by relevance and mapped to the buyer journey phase they influence.
Each driver gets a relevance score and is tagged with the journey phase it serves — from product discovery to post-purchase trust — so you know which elements to protect and which to amplify.
For every conversion driver, FiveX proposes visual ideas: hero shots, infographics, comparison images, and trust badges that reinforce the message the driver is already sending.
FiveX extracts the actual product features your listing communicates, scores them by relevance, and maps them to journey phases — so content work starts from reality, not from a generic checklist.
Title & copy verdicts
Know if your title and copy pass before you publish
The AI text analysis grades your product title and description with a clear verdict and a one-line reason — so you know if your copy is strong, too long, too thin, or missing the keywords buyers search for.
Title verdict
A short verdict — ok, too long, weak, thin, or missing — with the AI's one-line reason so you can fix it in seconds, not guess.
Copy verdict
The same verdict system for your product description, so thin or off-brand copy is flagged before it costs you the buy box.
What we see Why it matters
Every audited image gets a 'what we see' and 'why it matters' panel, so the audit reads like a senior listing specialist explaining the issue, not a traffic-light score.
Image generation
Generate on-brand product images that fit the marketplace context
From the same view, generate product images, lifestyle shots and contextual visuals that match brand guidelines and the channel the product sells on.
Channel-ready hero images
HeroGenerate clean, on-brand hero shots sized for each marketplace's image requirements and ratios.
Lifestyle and context visuals
LifestyleAdd the in-context shots your listings miss: kitchen, living room, on-model, packaging, scale references.
Detail and feature callouts
DetailCreate callout images that highlight material, dimensions or use cases the buyer is searching for.
Publish back
Push approved images back to the marketplace
Generated images do not just sit in a file folder. FiveX pushes approved visuals back to the marketplace — bol, Amazon — through the same integration that pulled the listing, with a submission trail so you can track what went live and when.
Approved images go back to your bol product listing through the bol API, with a process status and timestamp so you know exactly what was pushed and when.
Push to Amazon with a submission ID and timestamp, so you can verify the image update landed in the Amazon catalogue without leaving FiveX.
The Atelier lets you regenerate any image with a different prompt, download the result, or push a previous generation back — without re-running the full audit.
Operating workflow
Move from content audit to published images without leaving FiveX
Audit, prioritise, generate and push back. Content work stops being a separate design sprint and becomes part of the weekly marketplace rhythm.
AuditScore every image, title, description and attribute against channel best practice.
PrioritiseRank SKUs by commercial impact so high-value products get fixed first.
GenerateProduce new visuals that match brand and marketplace context.
PublishPush approved images back to the channel through your existing workflow.
Start free
Claim your 5 free listings
Create a FiveX account and run Content Optimizer on five products yourself: audit images and copy, spot conversion blockers, and generate on-brand visuals — no credit card, no waiting for a demo.
- Audit images, titles and attributes on live marketplace context
- See ranked blockers that hold back buy-box conversion
- Generate replacement visuals you can push back to the channel
Create a free account
Instant access · no credit card
Content Optimizer FAQ
Questions about the FiveX Content Optimizer
What does the FiveX Content Optimizer analyse on a product?
FiveX scores product images, copy and attributes against channel-specific best practice and surfaces the issues that stop a listing from converting. The audit works for bol, Amazon, Kaufland and Shopify and ranks blockers by commercial impact, so teams fix what moves the buy box first.
How does the CRO potential score work?
The CRO potential is a blended score from conversion driver relevance and image performance. It tells you whether a product page has significant room to improve conversion (High), some room (Medium), or is already well-optimised (Low). Combined with the image performance score out of 10 and the communication gaps count, you get a quantitative picture of where content investment will pay off.
What image sub-scores does the audit produce?
Each product image receives four sub-scores: Design & Quality (how well the image is composed and lit), Perceived Value (whether the image makes the product look worth its price), Message Clarity (whether the main message is instantly clear), and Message Strength (whether the message is persuasive enough to drive action). These four are averaged into the image performance score you see on the report.
Can the Content Optimizer generate new product images?
Once a product is audited, teams can generate replacement hero images, lifestyle shots and contextual visuals that match the brand guidelines and the channel the SKU is sold on. Generated images are sized for the marketplace's image requirements and ready to push back through the existing workflow.
What is the Atelier?
The Atelier opens for any audited image and lets you regenerate it with a different prompt, download the result, or push a previous generation back. You can iterate on a single image without re-running the full audit, and the generation history is preserved so you can compare versions side by side.
Can I push generated images directly back to bol and Amazon?
FiveX pushes approved images back to your bol product listing through the bol API with a process status and timestamp, and to Amazon with a submission ID and timestamp. You can verify what went live and when without leaving FiveX.
Does the Content Optimizer work alongside pricing, ads and stock data?
FiveX connects the content audit to the rest of the operating cockpit, so a SKU with strong pricing and stock but weak content is clearly visible. That keeps content investment tied to products where it will actually lift conversion and margin, not the SKUs that look pretty in a moodboard.
Ready to fix the content that is blocking conversion?
We can show how FiveX Content Optimizer audits your catalogue, surfaces the blockers and generates the images that move the buy box.