Brightways × FiveX
Brightways is the Rotterdam marketplace agency: retail media, listing SEO, catalogue ops and Merchant of Record for 50+ brands on Amazon and bol. FiveX is the profit cockpit so that operational grind has a contribution-margin spine.
What Brightways does
Founded in 2019 and based at Stationsplein 45 in Rotterdam, Brightways is a full-service marketplace agency, bol certified, working Amazon and bol for more than 50 brands. The brief is operator-heavy: retail media, marketplace SEO, catalogue and ops, plus Merchant of Record via Brightways Retail for Amazon Pan-EU.
How they sit next to FiveX
Brightways runs the accounts, ads and listings. FiveX is the profit cockpit: SKU economics, ads guardrails, pricing and reporting so account managers and the brand’s finance lead argue from the same numbers, including when MoR sits in the middle.
Who it is for
Brands that treat Amazon and bol as core channels and want a certified marketplace operator, not a generalist media shop that discovered Seller Central last year.
Names and logos belong to their respective owners. These summaries describe typical collaborations and do not replace signed agreements.
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