Merkle × FiveX
Merkle, part of dentsu, is the CXM house for Northern Europe: customer experience, data & analytics, loyalty and martech engineering from Amsterdam (and Rotterdam). FiveX is the marketplace profit cockpit so CX programmes still see SKU-level trading truth.
What Merkle does
Merkle is dentsu’s customer-experience consultancy. In Northern Europe the official Amsterdam location is Moermanskkade 85 (also Rotterdam Vasteland). The work is CXM: customer experience, data and analytics, loyalty, and martech engineering, not a two-person marketplace desk.
How they sit next to FiveX
Merkle owns CX, data platforms and loyalty. FiveX is the profit cockpit: SKU economics, ads guardrails and marketplace reporting, so a CXM programme does not lose the trading P&L on Amazon and bol.
Who it is for
Enterprise and upper mid-market brands already in the dentsu / Merkle orbit that still need a marketplace profit layer finance will sign.
Names and logos belong to their respective owners. These summaries describe typical collaborations and do not replace signed agreements.
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